In college, I studied how the mind works.
Now I design how intelligent systems do.

In college, I studied how the mind works.
Now I design how intelligent systems do.

In college, I studied how the mind works.
Now I design how intelligent systems do.

I'm Pranaav, a product designer in New York. I started out by studying how minds work, and that question never really left. I never stopped being interested in how minds work, so I started designing for them.

I'm Pranaav, a product designer in New York. I started out by studying how minds work, and that question never really left. I never stopped being interested in how minds work, so I started designing for them.

These days I'm a Founding Designer at Siro, taking products from first idea to shipped product. I design how intelligent systems behave, how they act, adapt, and earn trust. I work in the code alongside engineering, staying close to how the design comes to life. When I'm not designing, I'm typically on a basketball court or in the kitchen working on a new recipe.

Behavior is the interface. Craft, how something looks, feels, lands, is the entry point. Beneath it are the decisions that actually earn trust: how a product behaves when things are uncertain, how it recovers when it's wrong, how it earns the right to act on your behalf.

That's the space where the best products are made and where intelligence stops feeling like a tool and starts feeling like a partner.

Behavior is the interface. Craft, how something looks, feels, lands, is the entry point. Beneath it are the decisions that actually earn trust: how a product behaves when things are uncertain, how it recovers when it's wrong, how it earns the right to act on your behalf.

That's the space where the best products are made and where intelligence stops feeling like a tool and starts feeling like a partner.

Experience

Founding Product Designer

Siro

2025 — Present

Senior Product Designer (Contract)

Reevo

2024 — 2025

Founding Product Designer

Armada

2023 —2024

Product Designer

Corteva

2021 — 2023

B.S. Cognitive Science (Spec. Design & Interaction)

U.C. San Diego

2018 — 2021